Medical Devices
Business maturity stage
Commercialize
Primary business outcome
Establish market presence
Delivered by
AOx3
Business
Challenge
Withings needed to launch a new digital scale at CES, where thousands of products compete for attention. Unlike the company’s previous AI-powered smart mirror, the new product lacked an immediately dramatic visual story and required careful communication of both its capabilities and limitations.
Integrated
Solution
AOx3 developed a differentiated launch narrative and conducted an extensive media-engagement program before and during CES. The team targeted new media relationships, prepared journalists to understand the product clearly, and coordinated outreach around the embargo lift.
Result
Withings established strong market visibility for the new product (beating big-name competition like Apple and Garmin), expanded its media reach, and demonstrated that a disciplined story could make a less visually dramatic innovation relevant on a crowded global stage.
