Cookie Policy

This Cookie Policy explains how 120/80 Group, Inc. (“120/80 Group,” “we,” “us,” or “our”) uses cookies and similar tracking technologies on www.12080group.com (the “Site”), and the choices available to you. This Policy should be read together with our Privacy Policy, available at [12080group.com/privacy-policy].

What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They allow a site to recognize your device and remember certain information about your visit. We also use similar technologies, such as local storage and tracking scripts, which we refer to collectively as “cookies” in this Policy.

Cookie Categories We Use

Necessary

These cookies are required for the Site to function and cannot be switched off in our systems. They are typically set in response to actions you take, such as loading a page, and are used by our hosting platform (Framer) to support basic site operation. Necessary cookies do not require your consent.

Analytics

We use Google Analytics to understand aggregate traffic patterns on the Site — for example, which pages are visited and how visitors navigate between them. Google Analytics collects information such as your IP address, device and browser type, and pages viewed, and reports this information back to us on an aggregated basis.

Session & Usability Analytics

We use Microsoft Clarity to understand how visitors use the Site and to identify usability issues. Clarity uses session recording, heatmap, and related analytics technologies to show how visitors interact with the Site, including where they click and scroll, indicators of user frustration such as “rage clicks,” and AI-generated summaries of these patterns. Certain information entered into form fields, including the Contact Us form, is configured to be masked or excluded from recording.

Marketing / Advertising

We do not currently use cookies for targeted or interest-based advertising, and no such cookies are set on the Site as of the date of this Policy. If we begin using marketing or advertising cookies (for example, to support retargeting through Meta, LinkedIn, or Google Ads), we will update this Policy and our cookie consent tool to describe those cookies and obtain your consent before they are set.

Company / Organization Identification

We do not currently use tools that identify the specific company or organization associated with a Site visitor. If this changes, we will update this Policy accordingly.

Your Choices

The Site uses the non-essential cookies described above (Analytics and Session & Usability Analytics). You can also adjust your browser settings to block or delete cookies generally; doing so may affect the functionality of the Site.

Third-Party Cookies

Google Analytics and Microsoft Clarity are provided by Google LLC and Microsoft Corporation, respectively. These companies process information collected through their tools subject to their own privacy policies, linked below:

• Google Privacy Policy: https://policies.google.com/privacy | Opt-out: https://tools.google.com/dlpage/gaoptout

• Microsoft Privacy Statement: https://privacy.microsoft.com/privacystatement | Clarity Overview: https://clarity.microsoft.com/

Do Not Track / Global Privacy Control

Some browsers support “Do Not Track” signals or the Global Privacy Control (“GPC”). We do not currently respond to these signals. If we implement a cookie consent tool in the future, we will update this section to describe whether and how it honors these signals.

Changes to This Policy

We may update this Cookie Policy from time to time, including whenever we add a new category of cookie or tracking technology described above. The “Last Updated” date at the top of this page reflects the most recent revision.

Contact Us

Questions about this Cookie Policy can be directed to privacy@12080group.com.