Health AI
Business maturity stage
Grow
Primary business outcome
Build category leadership
Delivered by
AOx3
Business
Challenge
A Cleveland Clinic study published in a major medical journal demonstrated that Twin Health’s AI Digital Twin Care Platform improved diabetes outcomes while reducing reliance on medications, including GLP-1s. The challenge was to avoid having this important evidence become a one-day announcement.
Integrated
Solution
AOx3 transformed the study into a sustained, multi-quarter reputation-building program. Earned media established the significance of the research, while owned content, paid amplification, and ongoing thought leadership extended the story to employers, health plans, and providers.
Result
Twin moved from a participant in the metabolic health conversation to the category’s leading voice, strengthening understanding and belief among the audiences responsible for adoption.
