We start by
finding out exactly where you stand.

We start by finding out exactly where you stand.

Our approach

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Every healthcare business is somewhere on the road from first idea to valuable enterprise, and the challenges change at each stop. The road isn't a straight line. You can join at any point, be in several stages at once, or circle back when you launch a new product, enter a new market or reposition the business.

Here are the typical stages we see along this journey.

  • Starting point

    Starting point

  • Emerge

    Founder-led company, new technology or scientific concept, limited market presence.

  • Validate

    Product or platform in development, validating product-market fit through clinical, technical or market evidence.

  • Validate

    Product or platform in development, validating product-market fit through clinical, technical or market evidence.

  • Commercialize

    Approaching approval, launch or initial market entry; building commercial capabilities.

  • Commercialize

    Approaching approval, launch or initial market entry; building commercial capabilities.

  • Grow

    In market with demonstrated demand but uneven or incomplete adoption.

  • Grow

    In market with demonstrated demand but uneven or incomplete adoption.

  • Lead

    Recognized company or brand with significant market presence and multiple products or business units.

  • Lead

    Recognized company or brand with significant market presence and multiple products or business units.

  • Expand

    Pursuing expansion through strategic repositioning, portfolio evolution, integration or new market entry.

  • Expand

    Pursuing expansion through strategic repositioning, portfolio evolution, integration or new market entry.

  • Exit

    Preparing for a valuation or exit event: fundraising, partnership, acquisition, recapitalization or IPO.

  • Exit

    Preparing for a valuation or exit event: fundraising, partnership, acquisition, recapitalization or IPO.

  • Sustain

    What comes after exit: reinvestment, a new ownership structure, or a new strategic chapter.

  • Sustain

    What comes after exit: reinvestment, a new ownership structure, or a new strategic chapter.

We take you from where you are to where you're going.

Our Innovation-to-Outcome Approach is the same six steps every time, so you always know what's happening and what comes next. What changes is the plan we build around your challenge.

Discover

Where you stand today.

Discover

Where you stand today.

Define

The objective, and the gap in the way.

Define

The objective, and the gap in the way.

Create

The plan: the right work, in the right order.

Create

The plan: the right work, in the right order.

Activate

Put the plan to work.

Activate

Put the plan to work.

Measure

Check progress against the outcome that matters.

Measure

Check progress against the outcome that matters.

Optimize

Improve based on real results.

Optimize

Improve based on real results.

Start with your business challenge

Start with your business challenge

Let's connect

Let's connect

Let's connect

Let's connect

Six practices.
One coordinated plan.

We choose the practices your challenge calls for, put them in the right order, and run them as one plan, by one team, aimed at your objective.

Strategic Advisory

We advise founders, leaders and boards on the decisions that shape value: positioning, direction and the story you tell about the business.

Strategic Advisory

We advise founders, leaders and boards on the decisions that shape value: positioning, direction and the story you tell about the business.

Strategic Advisory

We advise founders, leaders and boards on the decisions that shape value: positioning, direction and the story you tell about the business.

Media 360

We place your ideas in the outlets and conversations that matter, so the market hears them from sources it trusts.

Media 360

We place your ideas in the outlets and conversations that matter, so the market hears them from sources it trusts.

Media 360

We place your ideas in the outlets and conversations that matter, so the market hears them from sources it trusts.

Content Studio

We build the executive thought leadership, original editorial content, video, audio, digital and live production that informs audiences, builds authority and inspires action.

Content Studio

We build the executive thought leadership, original editorial content, video, audio, digital and live production that informs audiences, builds authority and inspires action.

Content Studio

We build the executive thought leadership, original editorial content, video, audio, digital and live production that informs audiences, builds authority and inspires action.

Growth Marketing

We tie marketing strategy to activation, so the demand you build shows up as growth you can measure.

Growth Marketing

We tie marketing strategy to activation, so the demand you build shows up as growth you can measure.

Growth Marketing

We tie marketing strategy to activation, so the demand you build shows up as growth you can measure.

Corporate Communications

We protect the reputation and trust that carry you through change, including financial communications, IPOs and M&A.

Corporate Communications

We protect the reputation and trust that carry you through change, including financial communications, IPOs and M&A.

Corporate Communications

We protect the reputation and trust that carry you through change, including financial communications, IPOs and M&A.

Analytics & Impact

Research and measurement run through every practice, so you can see what's working and what it's worth to the business.

Analytics & Impact

Research and measurement run through every practice, so you can see what's working and what it's worth to the business.

Analytics & Impact

Research and measurement run through every practice, so you can see what's working and what it's worth to the business.

Where it leads.

A market that knows you. Adoption that speeds up. An organization ready for what's next. A category you lead. Growth that's profitable. A higher valuation.

How Abridge evolved from an AI scribe into a healthcare AI category leader

View case study

How Abridge evolved from an AI scribe into a healthcare AI category leader

View case study

The best work starts with a conversation.

Tell us where you are today, what you’re trying to achieve and what’s standing in the way. We’ll connect you with the team best positioned to help.

Let's connect

Let's connect

The best work
starts with
a conversation.

Tell us where you are today, what you’re trying to achieve and what’s standing in the way. We’ll connect you with the team best positioned to help.

Let's connect

Let's connect

The best work starts
with a conversation.

Tell us where you are today, what you’re trying to achieve and what’s standing in the way. We’ll connect you with the team best positioned to help.

Let's connect

Let's connect

Approach

Approach

Clients

Clients

About

About

Connect

Connect