Digital Health
Business maturity stage
Exit
Primary business outcome
Increase valuation
Delivered by
120/80
Business
Challenge
Omada was entering the public markets alongside larger digital health IPOs that raised significantly more capital. The company needed its IPO communications to rise above the competitive noise and communicate Omada’s business momentum and market validation.
Integrated
Solution
120/80 developed and activated an IPO communications narrative positioning Omada as a digital health turnaround and a signal of renewed market confidence. Advance media engagement established the themes of market validation, pricing success, and sector momentum before the offering.
Result
Omada generated the strongest media engagement among its digital health IPO peers, achieving visibility and market influence disproportionate to the amount of capital raised.
